Chargebacks are a potentially devastating force for any online merchant and must be treated seriously. Chargebacks and the fraud that is often their precursor are regular events in the world of online sales and they pose a huge risk to merchants of all types. What is a Chargeback? A chargeback occurs when the holder of a credit card contacts the card issuer to dispute a billing entry. In response to the customer claim, the card issuer contacts the merchant’s credit card processor and disputes the sale. The proceeds from the original sale are subtracted from the merchant’s account. In essence, a chargeback is a customer-driven refund conducted without the consent of the merchant. This book will explain all the ends and outs of chargebacks and keep you, the on-line merchant from losing valuable income.